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What is SEO and SMO in the context of Digital Marketing?


In the context of digital marketing, what exactly are SEO and SMO?:

SEO (Search Engine Optimization) and SMO (Social Media Optimization) are two important things every online business should focus on in order to improve its visibility and presence on the internet.


Search Engine Optimization (SEO):

SEO is the process of improving the visibility of a website or a web page in search engines, like Google, Bing, or Yahoo.


This can be achieved by following some best practices when developing a website, such as creating high-quality content, use of keywords in content, writing unique titles, meta descriptions, link building, optimized images, alt text, and more.

Worldwide search market share of Google: 85.55% [Online Search Usage Stats from Statista]

Social Media Optimization (SMO):

SMO is the process of increasing the visibility and engagement of a brand's social media accounts by using both organic and paid means of advertising.


This can be achieved by regularly posting interesting and relevant content, providing customer support through social media platforms, using hashtags and images/videos in posts that will be likely clicked on or shared by followers or social media audiences.


Both SEO and SMO are important components of digital marketing, and they work together in order to achieve better results.

“Ads on social media are one of the primary ways in which the world’s 4.8 billion internet users discover new brands, new products, and new services,” says Kemp. “It’s clear that social media has a role to play all along the purchase cycle.” - Key Insights and Stats from Global Social Media Trends 2022 by Hootsuite.

With good quality content that is well-optimized and properly promoted, both SEO and SMO will result in more traffic to the business website, generating more leads and sales, and ultimately a more successful business!


By the way, if you are interested, you may access – Internet Marketing and Business Glossary/Terms for Beginners that might help to strengthen your Digital Marketing knowledge.


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