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International ECommerce SEO - [Top 7 Game Changing Factors]

Updated: Aug 12, 2023


international ecommerce seo
Photo by Andrea Piacquadio

International ECommerce SEO:

International ECommerce SEO can be a game-changer for businesses looking to expand their reach and tap into global markets.


With the rapid growth of online shopping and the increasing importance of search engine optimization (SEO), optimizing your ECommerce website for international markets has become crucial.

Do you know? - “US e-commerce sales are still expected to surpass $1.6T by 2027” – Stacked Marketer Newsletter

When it comes to international ECommerce SEO, there are a few key factors to consider. Let's dive into each of them. By the way, here is how e-commerce brands leverage SEO.

how e-commerce brands leverage SEO

International ECommerce SEO:

Here are the top 7 game-changing factors for international e-commerce SEO results:


1. Language and Localization:

One of the first things to consider is the language of your target market.


Translating your website's content into the local language can significantly improve your chances of ranking well in search engine results.


It's important to remember that simply using automated translation tools may not suffice, as they often produce inaccurate or unnatural translations.


Hiring professional translators who are native speakers of the target language is recommended.


Localization goes beyond translation and involves adapting your website to the cultural norms and preferences of your target market.


This includes using local date and time formats, and currencies, and even tailoring your content to suit the local customs and traditions.


Here are the best AI translation tools for global expansion as highlighted by Search Engine Land:

  • DeepL,

  • Google Cloud Translation,

  • AWS Amazon Translate,

  • Microsoft Translator for Business,

  • Smartling,

  • Phrase, Weglot, and

  • Lokalise.

Remember - “Translating your content doesn’t just let you reach people who don’t understand English. It also builds trust with your audience. 68% of people prefer communicating with a brand in their native language” FoundationInc

2. International Keyword Research:

Conducting thorough international keyword research is essential for understanding how your target audience searches for products or services in different countries.


This involves identifying keywords in your target language and analyzing their search volume, competition level, and relevance to your business.


Tools like Google Keyword Planner, Ahrefs, Moz, and SEMrush can be helpful in this process.

“Keywords are important for SEO because they tell you exactly what people are searching for and the words used to find it” Semrush

3. Hreflang Tags:

Hreflang tags are HTML tags that help search engines understand which language you are using on a specific page, allowing them to serve the correct version to users based on their language preference or location.


Implementing hreflang tags correctly is crucial for ensuring that search engines rank your website appropriately for different language versions.


4. International Link Building:

Building high-quality backlinks from reputable websites in your target country can boost your website's authority and visibility in local search results.


It's important to focus on building links from relevant websites that cater to a similar audience as yours.


This can be achieved through guest blogging or guest posting, influencer outreach, or partnerships with local businesses.

“While link building can be a great way to improve your organic search visibility, focusing on quality rather than quantity is essential” HubSpot

Difference between internal backlink and external backlink

Difference between internal backlink and external backlink

5. Mobile Optimization:

Mobile optimization is crucial for international ECommerce SEO, as mobile devices are now the primary source of internet access for many people worldwide.


Ensure that your website is fully responsive and loads quickly on mobile devices, as slow-loading websites can lead to high bounce rates and loss of potential customers.

“Mobile-friendliness has been a Google ranking factor since 2019, so it makes sense to check if your website is mobile-friendly” Ahrefs

Desktop and Mobile Traffic Share ECommerce Trend:

6. User Experience (UX):

Providing an exceptional user experience is vital for international ECommerce websites.

This includes having a clear navigation structure, easy-to-use search functionality, an intuitive checkout process, and localized payment options.


User-friendly websites not only improve customer satisfaction but also contribute to higher search rankings.


Users' journey activity across all industries on Desktop and Mobile

7. Content Marketing:

Creating valuable and localized content can help attract organic traffic and engage with your target audience.


This can include blog posts, product descriptions, videos, infographics, or any other form of content that resonates with your international customers.


It's essential to optimize this content with relevant keywords and ensure it aligns with the preferences and interests of your target market.

“47% of marketers said researching their audience leads to content marketing success” springboard

Pro-Tip:

Semrush's State of E-commerce 2023 Report highlights the importance of 'embracing emerging AI and AR technology.


Failure to do so may lead to lagging behind as consumers increasingly expect brands to offer enhanced responsiveness, convenience, and personalized experiences


Also, keep monitoring for technical SEO aspects for website pages crawling and indexing.

“According to Google, a one-second delay in page load time can result in a 20% decrease in conversions” - Ross Simmonds Newsletter

In conclusion, International ECommerce SEO requires careful planning and execution to ensure that your website ranks well in different countries.


By considering factors like language localization, keyword research, hreflang tags, link building, mobile optimization, user experience, and content marketing, you can position your business for success in global markets.


Remember, investing in international SEO can yield significant long-term benefits by expanding your customer base and increasing revenue opportunities.


FAQs:

International SEO Price:

International SEO services are typically priced by SEO agencies for a monthly retainer fee between 5,000 and 10,000 USD.


Here's related information that you may also find helpful – What is SEO Global?


P.S: Ready to [unlock the power of digital marketing] and drive [your] business forward? – Access my forum today


P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, & tools to help their businesses grow [sharing is caring].

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