Updated: Aug 8
Google Analytics 4:
So you have read about the changes that have come to Google Analytics and now you are wondering what the fuss is about?
The truth is, not many of us understand how much value Google Analytics can offer us as webmasters and marketers.
So, what is GA4 and why should you care? Well, Google Analytics 4 is the latest version of the world’s most popular web analytics software.
The latest version of Google Analytics offers a host of new features that will help you understand your visitors and site performance better.
If you are a webmaster or a marketer, it’s time to stop wondering about Google Analytics 4 and get started using it.
In this article, you will learn what GA-4 is, when should you use it, and the changes that it brings to the table. You will also learn how to implement it on your site and the benefits it can provide you.
In fact, the GA-4 is in force from July 1, 2023.
What is Google Analytics 4 (GA-4)?:
Google Analytics is a free service offered by Google that helps analyze and report website traffic, trends, and performance.
The software is completely free to set up and will not charge you a cent for using it. However, in order to use the full functionality of Google Analytics, you will have to sign up for a Google account.
Google Analytics 4 was developed by Google to give website owners and webmasters a better understanding of how their visitors interact with their sites.
If you are a blogger or a marketer, it’s important to understand your audience and how they interact with your content.
With Google Analytics 4, you will be able to monitor how much traffic comes to your site, how long they stay, and what pages they view during their visit.
When should you use GA-4?:
If you have been using the classic version (previous or old version) of Google Analytics, you should start using the new version right away.
The main difference between the classic and new versions of Google Analytics is the interface. The new version of the software has a cleaner, more modern design that makes it easier to navigate.
The other reason why you should switch from the classic version to the new version of Google Analytics is to take advantage of the new features.
The new version of the software includes all of the latest features and improvements that have been discovered through years of research and testing.
Difference between Google Analytics 4 and Universal Analytics:
What changes has Google Analytics 4 brought to the table?
If you have been using the classic version of Google Analytics, you will notice that there are a lot of changes in the new version. The first and most important difference is the user interface design.
The new version of the software has a much cleaner and more modern interface that makes it much easier to navigate.
The new version of the software also includes the ability to view a heat map of your website. The heat map is a visualization that shows you where and how often your visitors are clicking on the pages on your website.
The new version of Google Analytics also comes with a new look that makes it easier to filter and sort data.
The software comes with an updated design that makes it easier to access reports, settings, and other features.
The biggest problem with the classic version of Google Analytics is that it doesn’t allow you to view reports in real-time.
You can only see data from the previous days or weeks, but not currently active data. The new version allows you to view reports in real-time, which allows you to take immediate action when needed.
Another great thing about the new version of Google Analytics is that it comes with enhanced features for mobile device monitoring.
With the classic version of Google Analytics, you can only see how many visitors come from mobile devices, but you can’t see how they interact with your website.
However, the new version of Google Analytics allows you to view mobile device data in real-time, and determine which mobile apps are most effective for your business.
Google Analytics 4 vs Universal Analytics:
The below tweet information from Charles Farina may help you more with greater insights!
How to Set Up Google Analytics 4?:
If you have been using the classic version of Google Analytics, the process of migrating your data is pretty simple.
All you have to do is switch to the new version of the software by logging in to your account and going to Analytics.
You will then need to update your tracking code on your website to reflect the new Analytics tracking code. After that, you will be able to view your traffic and statistics in the new interface. It is that easy!
How to migrate to Google Analytics 4 using “The Helicopter Method”!
Google Analytics 4 Benefits:
The benefits of using Google Analytics 4 are numerous. If you are looking for an analytics solution that is reliable, free, easy to use, and has great support, then you should definitely consider Google Analytics 4.
You will be able to understand your visitors better and see what actions they are taking on your website. This will allow you to create more engaging content and increase the chances of them staying on your site and converting.
This will also allow you to see what your competitors are doing and how they are performing. This can give you an edge over them and help you create more effective content.
If you have been using Google Analytics Classic, then it is high time that you switch to the New version.
22 Benefits of using Google Analytics 4 [GA-4]
In conclusion, Google Analytics 4 is the latest and greatest version of the most popular web analytics software out there.
The new version includes a host of new features that will help you understand your visitors and their behavior better.
If you have been using the classic version (previous or old version) of Google Analytics, you should definitely switch to the new version. The new version has a much cleaner design that makes it much easier to navigate.
You will also be able to take advantage of all of the latest features and improvements that benefit your business and the purposes you have been looking for so far. I suggest that you start using Google Analytics 4 on your website as soon as possible.
By the way, if you are interested to learn from scratch, you may access Google Analytics 4 (GA-4) Course at Free of Cost! and you may even get certified by Google after passing its exam - follow the instructions from the above link.
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