Updated: Oct 28, 2022
(my journey experience might benefit yours!!)
These observations or learnings or insights are based on my personal experience in the Internet Marketing Business journey from January 2021 to January 2022, which included examining a few case studies, newsletters, and other pro-experts perspectives shared across several respected online platforms.
I believe that this information might assist any online business owner, internet marketer, bloggers, or content writers or creators in developing future business and marketing strategies to generate leads and sales, as well as staying ahead of the competition:
Digital marketing is a life skill that anyone, regardless of career or profession, can utilize this skill to produce leads and sales for their business or company. This ability also enhances a person's professional reputation when they work in a company or corporation.
Paid ads online marketing methods or campaigns function better with a good budget in terms of the intended outcome.
Building an email list should be a never-ending process for every internet business. In the online industry, it is worth $1. Marketing and business experts consider it to be an evergreen marketing medium for the acquisition of leads and generating sales. This might also protect from any privacy issues/concerns.
In a post-pandemic era, SEO methods to drive organic or free traffic should not be overlooked.
On free traffic, social media conversions are relatively low. But, the chances can be improved with better attention and engagement on posts shared.
Because of the influence of algorithms and the limited reach and visibility of social media marketing through personal/business accounts, the results are poor. (example like Facebook Business Page and LinkedIn Company Page).
An affiliate program is an ideal option for any online business (for example SaaS, any E-Commerce domain excluding Grocery E-Com). This results in a win-win situation for both the affiliates and the business or owner since the affiliates profit from commissions and the business or owner benefits from sales.
There is no such thing as a one-size-fits-all marketing strategy for all businesses. The type of internet marketing compatibility differs from one business to the next, as can be determined by experimenting with a variety of different marketing strategies before arriving at a profitable strategy to continue thereafter.
Ads on social media are widely utilized to increase brand awareness and engagement.
Many businesses are putting a strong emphasis on Content Marketing via Blogging in order to capture market attention and produce leads and revenues.
The bulk of e-commerce businesses employs Whatsapp and Chatbot/Messenger Marketing to engage prospects/visitors.
Tier-1 (quality and valuable) traffic countries include the United States, the United Kingdom, Australia, New Zealand, and Canada. The Digital Revolution, as well as pandemic-related variables, have positioned India as the next major traffic-generating destination.
Social E-Commerce is becoming more popular as a result of social media platform changes and features that enable businesses to use these platforms to achieve their objectives and capture market share.
Spamming is hated in the online business and marketing industry.
The effectiveness of cold email outreach conversion rates is mostly determined by the company's branding and market positioning. Individuals/freelancers with personal branding can also benefit from this.
The latest trend in generating leads is to promote businesses through reputable newsletters. This option allows bloggers to earn money on the side.
The finest social media platforms for B2C business models are Facebook and Instagram. The finest social media sites for B2B business models are LinkedIn and Facebook. Watch data analysis here.
E-commerce (Beauty, Fashion, and other similar industries) is also continuing to investigate native ad networks in order to increase sales.
The lead quality from organic traffic is poor. Paid ad marketing methods can result in higher-quality leads.
Businesses and marketers should concentrate on lowering the bounce rate of their websites and optimizing for mobile traffic to improve leads and sales conversions.
Through social media marketing, the digital products industry is becoming increasingly competitive.
Personal or business branding is a critical component of generating leads and sales through social media platforms.
As a new type of content dissemination, Instagram reels, Facebook Stories, Clubhouse Audio Room, Facebook Audio Room, and Twitter spaces have emerged.
Individuals and corporations are hiring freelance marketers to put their abilities to use and make money or generate revenue.
Many beginner and intermediate level marketers are looking into starting a blog or starting a YouTube channel as a side gig. Work that is focused on a certain or specific niche is strongly recommended.
Video Ads Marketing has a higher rate of engagement. In the marketing world, short-form videos are gaining popularity.
Businesses are making regular efforts to capture attention, which is an important step in the lead and sales funnel journey.
Artificial Intelligence (AI) and Machine Learning (ML) are being used in a variety of online marketing operations, including content creation, content writing, content generation and also to assist businesses in increasing efficiency or productivity.
Businesses and marketers are increasingly focusing on data analysis to plan marketing channels so as to grab the best from the minimum strategies/efforts.
Content with higher perceived value and that fulfills the demands of the audience/readers/clients/prospects is highly valued and has a higher possibility of becoming viral. This method is used by bloggers and content marketers to create leads and grow their audiences/followers.
Feedback/Reviews/Testimonials are becoming more important than ever for generating leads and closing transactions.
The SaaS market is rapidly evolving to support B2B businesses with various forms of innovation in order to increase leads and sales, as well as to improve productivity and performance.
P.S: Visit Digital Marketing Forum that answers [most un-answered] questions.
P.S.S: Please don’t forget to forward this blog post to your network so they can get the best tips, practices, strategies, education, resources, and tools to help their businesses grow.